Like many others, we found ourselves in a familiar situation where we often advocate for something but fail to implement it ourselves. This time, it was about investing in professional photography for our personal branding. After years of advising colleagues and clients on the importance of good photos, we finally […]
Knowing your target market is key in building a successful business. It is fundamental to understand your target audience – who they are, where they are, and what they want from your product or service. Be specific – the clearer the picture, the more successful you will be in attracting […]
When we think of a brand, we often think of logos and colour schemes. Although creating a logo is one step towards developing a strong brand, a brand is so much more than just a nice logo or visual elements – it extends far beyond that to all aspects of […]