Promoting a business can be challenging, especially when resources are limited. It is possible to increase awareness and sales without breaking the bank. Marketing can mean many things: advertising, publicity, promotion, sale….
Before investing in marketing activities, be sure to get the basics right. The key is to understand your target audience and what makes your product or service unique. Once you have a solid foundation, you can explore cost-effective marketing strategies that can help grow your business.
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A marketing plan is one of the most important tools a business can implement. Regardless of the size of your business or which stage your business is in, a marketing plan will provide clarity, consistency, and FOCUS that will help you reach your business goals.
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The main reason to create a blog is to build brand awareness and increase visibility. It is a great way for small businesses to connect with clients by providing valuable content and showcasing products or services. A blog is also a powerful tool to humanise your brand – it allows […]
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We all use search engines on a daily basis, it has become instinctive … at the slightest question or doubt, we jump on our phone or our laptop and we open a search engine, in 92% * of cases, Google, to type in the search words. Why is SEO important? […]
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Are you looking to launch or redesign a website? It can be a daunting task to launch a website with some much to think about – content, images, design, flow, links… The most important factor when thinking about designing a new website is to plan! Planning a website is just […]
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A Guide for 2021 As businesses look to other ways of engaging with clients in the wake of the coronavirus pandemic, more and more are exploring social media as a new and easy means of reaching clients and delivering products and services. It’s not surprising as there has been a […]
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In today’s digital age, having a website for your business is crucial for success. Without one, you may be missing out on potential clients. No matter where or how your prospect discovers your business: a post on social media, a blog, an ad on the radio or a recommendation, most […]
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